Whether you talk about fresh food items, dry groceries, machine portions, furniture or hardware, every artifact has to be well packed. The kind of packaging best suitable for a product depends on numerous elements including cost of the product, apparent value, dimensions, fragility, shelf life, etc. Therefore, there are numerous materials that can be used to package an artifact such as paper, cartons, polythene, corrugated cardboard, shrink wrap, transparent pouches and pallets.
Why do you need packaging?
The most evident reason to package a product cautiously is to guard it while it moves from the factory floor to the trade shops and then to the consumer’s house. However, this is not the solitary reason to concentrate on packaging. Packaging plays an imperative role in a consumer’s decision making procedure. The way an artifact is packed is the first interaction countless customers have with the artifact and henceforth this plays a significant role in making a first impression. A well-packed product speaks of consideration to detail and aids to build trust in a brand name. Packaging is also imperative from a marketing viewpoint. This is because whilst the artifact itself might offer limited space for branding, a box or sleeve permits a much bigger space for branding therefore making the brand name more noticeable. When it comes to wholesale packaging, cartons are generally left unadorned. However, it is still imaginable to brand the boxes by using printed carton adhesive tape.
How to select the right packaging material
The erroneous packaging can put a consumer off the artifact. The first step to packing an artifact is to choose the right material. There are several aspects that must be considered when selecting packaging supplies. These consist of:
- Kind of product– While dry groceries have to be packed in such a way in order to be visible to consumers and yet sheltered against natural components; product perceptibility does not matter when packing hardware things or machine parts. Some other artifact characteristics to bear in mind are sensitivity to light and moisture, shelf life and reaction to other materials.
- Cost of the product– The cost of packing a product should be in straight relation to the cost of the artifact and should not outdo it.
- How the merchandises are to be shipped– To some extent wholesale packaging for food products also plays a role in defining the right material for retail packing.